Digital garden notes
Notes
Short, connected and continuously evolving ideas about the business of intangibles.
Latest notes
Brands as systems of meaning
Brands are not only signs of origin. They are systems of meaning, trust and commercial coordination.
AI and the boundaries of authorship
AI challenges traditional assumptions about creativity, control, originality and legal responsibility.
Trade secrets beyond confidentiality
Trade secrets are not just about NDAs. They depend on operations, access, culture and disciplined information flows.